Asos, one of the world's leading online fashion retailers, is committed to providing a superior service offering and best-in-class shopping experience for their global customer.

 

With recent dramatic growth in the Australian and New Zealand ecommerce markets, Asos undertook a significant review of logistics to maximise their delivery capabilities in order to maintain market share against accelerated competition.

Having experienced transit time issues with their previous provider, Asos sought a logistics partner capable of offering a high-quality service and consistent level of delivery performance even during their peak trading periods.

Asos approached Aramex Global Solutions (formerly StarTrack International) in 2013 to absorb 100% of their Australian distribution. The AGS solution involves the daily collection of orders from Asos' UK-based distribution centre, transporting to London Heathrow hub and flying the goods directly to four major distribution gateways in Australia.

The physical process is supplemented with a seamless digital customs clearance process facilitating the smooth delivery of packages to consumers via the Australia Post eParcel network. This service ensures that deliveries can be made to every postcode, every business day, throughout Australia.

To supplement the cross-border inbound logistics to Australia and New Zealand, AGS also provides physical returns solutions for Asos customers, ensuring swift returns of goods back to the UK. In addition, the ability to offer flexible delivery options at checkout provides an added feature to Asos' value proposition for their customer.

AGS prides itself in being able to satisfy and exceed the requirements of Asos with its network in Australia and New Zealand and Asos reports a consistent, efficient and excellent quality of service. As a result, the retailer has gained a very high Net Promoter Score (NPS) gauging their customers' satisfaction with the company's service and loyalty to the brand.

 

boohoo.com is one of the UK's fastest growing pure-play online retailers with a global proposition dedicated to delivering fast fashion on an international scale.

 

Currently enjoying a strong brand presence in Australia, boohoo.com aims to sustain and grow their market share with a robust supply chain that promises to deliver efficiently and consistently. Since 2015, AGS (formerly StarTrack International) has been partnering with boohoo.com in providing cross border ecommerce parcel services to the region. The ability to service the whole of Australia utilising the most comprehensive last mile network in the country, coupled with optimal international line-haul capability, has been instrumental in supporting boohoo's growth in the region.

As a result of the proven efficient service for the Australian distribution network, boohoo recognised that AGS could propose a better fully-tracked service for their consumer at a very competitive price. Further to the robust solution developed in satisfying the Australia and New Zealand lanes, AGS has also developed best-in-market solutions from the same UK-based distribution hub to major mainland European counties and Nordic regions.

Furthermore, AGS has introduced boohoo.com to state-of-the-art global returns solutions enabling the business to transact with their customer base in a more efficient and proactive manner.

boohoo.com can now confirm that AGS has become one of their largest global ecommerce logistics partners in meeting the requirements of their consumers in key markets.

 

Wiggle is the UK's largest online cycling and tri-sports ecommerce retailer and plans to be the biggest global player in the fast-growing multi-sport arena.

 

Supplying over 50 countries worldwide, Australia has rapidly become one of Wiggle's largest and evolving overseas markets with a well-established brand presence. In a bid to further accelerate their success, Wiggle required a consistent and reliable delivery solution to give them a competitive advantage while elevating their customer shopping experience.

In 2016, Wiggle partnered with AGS for significant majority of their Australia and New Zealand ecommerce business. Prior to working directly with AGS, Wiggle had challenges in providing consistent services to customers in Australia and New Zealand. AGS developed a solution which involves the collection of parcels on a daily basis from their Midlands-based distribution centre, delivery to the London Heathrow hub for processing and daily uplift to the main entry gateways in Australia and New Zealand. This solution now provides Wiggle and its customers with a high quality and consistent service that is fully traceable by both the retailer and its customers.

The service is customs compliant and supported by the Australia Post eParcel network and offers consumer delivery choice and delivery to all Australia Post codes every business day. Having a reliable partner in the region has been key to the continued growth of this market leading business.

"AGS have provided Wiggle with exactly what we need; a reliable, well informed and consistent service, at a competitive price. The primary challenge for us a cross-border e-tailer will always be customer experience. AGS help overcome this with access into the local eParcel network and consistently delivering a local look and feel."

Douglas MacGrain
Customer Delivery Manager
Logistics